BOOK NOTES
As long-time subscribers know, Jim has written ‘Book Notes’ for years, parsing out pertinent pieces of information for thousands of leaders. His notes were never intended to replace reading a book, but to provide a flavor for why you should. Whether it’s applying proven research points or offering a story to introduce a new idea, Jim has taken key points from his readings to offer notes relevant to today’s education, business, or public sector leaders.
June 2026
Greetings and Happy 250! I have read and enjoyed all of Tom Rath’s books, but this one was particularly timely, relevant, and extraordinary. His newest book, “What's the Point? Turning Purpose Into Your Daily Superpower,” offers salient research, illustrations, and sound arguments for understanding how discovering purpose in your life can contribute to your success. His book is also chock full of pieces of wisdom borne of his many experiences.
The second half of his book includes purpose profiles of numerous careers written with challenges, impact assessments, and what people who do those jobs very well do in them. At a time when people are questioning the value of a degree, creating pathways for high school students, and trying to connect business to education—-this book is terrific. Tom Rath offers clear thinking to crafting jobs we want and improving the prospects of having roles that help us realize our potential. His ideas will resonate with all ages and at any point you may be in your life or career. This read is SO worth your time! Enjoy! ~Jim
Passion is an overrated item dressed up as wisdom. When people say follow your passion, it assumes you have one waiting to be discovered, that it remains constant throughout your life, and that it translates to fulfillment. It’s a mirage to success. Following your passion doesn’t predict success. What does? According to researcher and writer Rath, it’s purpose. Those who follow it earn more, report being happier, and find meaning in their life. Rath has interviewed successful professionals in every field. People found something that needed doing, got good at it, and discovered meaning from their contributions. No mystical journeys. Build it brick by brick over time by making things better for other people.
Rath argues instead of asking “what do you do?” change the question to “who do you help?” To be motivated, you need to see why your work matters. When you see the direct impact of your work on others, motivation and performance improve. You also won’t find purpose on a silver platter. We find it in the grind of our daily choices. Rath advises stopping chasing what you love and start building what the world needs. Where do young people usually start? Sons are 2.7 times more likely to have the same job as their dad. Daughters are nearly twice as likely to have the same job as mom. You do what you see. It’s hard to imagine alternatives who have never seen. You can’t be what you don’t see. Our limited field of view often leaves people living far below their potential.
Consider this exposure gap from 2025 OECD data revealed from surveying nearly 700k students aged 15-16 across 80 countries. 40% are unclear about their career expectations. Approximately 50% say education has done little to prepare them for life. 45% report having visited a workplace. In the US, 75% of high school grads don’t feel prepared to make college or career decisions. The truth is young people don’t know what they don’t know. Across all groups, we are suffering from a poverty of exposure. Underexposure to most jobs and careers is prevalent. Yet nothing is as important as spotting a hidden talent and encouraging someone to pursue it.
AIM FOR THE RIGHT THINGS
The more time you spend chasing happiness, the less likely you will find it. Folks with the highest levels of wellbeing are those who focus on improving other’s happiness. A longitudinal study of 23 years suggests this: Purpose changes your biology as it strengthens your immune system, reduces inflammation, and protects you from even aging. Your body knows the difference between fleeting happiness and meaning. And fulfillment comes from contribution— not happiness hunting. Rath suggests asking yourself, “What the point?” Caution: use your strengths as a window, not a mirror. They have the most value when applied to helping others. Knowing who you are matters, but it can backfire when all your energy turns inward. The same is true of our comparison machines: constantly measuring your salary, status, or success against reference groups can distort what matters. Rath advises competing against problems, not people. Our own achievement addictions can harm us. Success is unlikely to belong to those who die with the most likes on a post or the most accumulated wealth. Consider moving from scorekeeping to serving.
There’s a major difference between “going with the flow” and “finding your flow.” True flow is deliberate absorption where high performance meets high challenge. Make yourself the pilot not the passenger. Ask what makes you different from others. Lean into your natural approaches to sharpen your differences. Be authentic. A study tracking people’s moment by moment wellbeing found time at work ranked lower than almost any other activity in which we engage.
People relate to work in one of three ways. First a job (paycheck). Second, as a career with advancements and accomplishments. Thirdly, as a calling where your work is fulfilling and socially valuable. There are significant wellbeing differences among the three orientations. People who see their work as a calling report higher life satisfaction, better physical health, and lower depression rates. Rath surveyed folks on whether they want to be remembered for wealth they created or contributions. 90% said the latter. Shifting your view from work as a transaction to one of transformation creates value. Start by identifying who benefits from your work. You can find calling in any role.
PURPOSE
Obsession with finding one’s grand purpose usually prevents the very impact we are trying to make. Rath argues purpose isn’t a treasure to be discovered as much as a garden to be cultivated. Purpose develops through slow crystallization. This is the gradual emergence of meaning through accumulated action not a sudden revelation. And when you CREATE purpose, rather than find it….you are never without it. Volunteer, shadow others, take courses in adjacent fields or do other active things that add new dimensions to your thinking.
There are three levers to crafting the job we want. Crafting can transform drudgery into purpose. The first lever is task crafting, which is reorganizing your work to amplify what matters. The second lever is relational crafting. The people we interact with daily shape our experiences at work. Crafting strong connections and minimizing interactions with some can go a long way in how we see our work. The third lever, cognitive crafting, is changing your mental model about how you see work. You do that by tracing your work to impact. Thinking about how you help others.
Rather than being a work spectator, think about being a work creator. Be careful not to make your to-do list a collection of other’s priorities. Initiation correlates highly with contribution. It helps to block time from interruption. It gets too easy to observe others and consume what they do. Break your digital chains. We can be easily hijacked with social media, endless apps, news alerts, etc. Use technology as your tool.
WE ARE ALL “OTHER MADE”
Rath rights suggest that none of us are self-made. We are other made by the people we surround ourselves with who shape our future, our moods, and potential. You are the sum of the people you spend most time with. Consider curating your time with folks who make your current success look like a starting point. First generation college students invariably mention someone—a counselor, parent, etc. who made their transition to college feel possible and attainable. Pick relationship investments like these that elevate your aspirations. Stay clear of “gravity relationships” that apply downward force to your elevations. Deliberately cultivate connections with people who have navigated terrain you want to explore.
Here’s a cruel joke on high achievers. The more you know the less you learn. Expertise can make you deafer, not wiser. Certainty often kills creativity. Your brain’s ability to form new connections lasts forever. Keep it curious, not certain. True confidence emerges through the comfort of not always knowing.
How you can make others better around you instead of always focusing on yourself? Consider Bill Campbell who completed 6 years as head football coach of Columbia with a record of 12-41. He became the shadow advisor to titans in Silicon Valley—Jobs, Bezos, Page. He had a unique ability to amplify the impact of others. His eulogy in 2016 wasn’t a catalog of achievements but testimony to relationships nurtured, potential unlocked, and cultures transformed. Rath advises being careful of chasing hollow victories for genuine contributions. Your biggest achievement is what you help others to become. THE SINGLE MOST SIGNIFICANT DRIVER OF WELL BEING IS UNDERSTANDING HOW YOUR DAILY EFFORTS ENHANCE THE LIVES OF OTHERS. Find ways to invest in other people’s growth. Push them just beyond their comfort zone to change yet supported enough to risk failure.
LASTING IMPACT
Try this experiment: name the three most consequential days of your life. All time is not created equal in our life. A dangerous word we often use is “sometime.” It represents a failure to turn your intention into reality. Consider engineering high impact days. Turn private commitment into public declarations about what you are going to do. Single days of focused purposeful action can create more impact than years of distracted effort.
Your daily energy level determines your capacity to contribute. Neglecting your own health is selfish. Exhaustion makes you less generous, less aware, and less capable of helping others. According to Rath’s research, here are three non-negotiable pillars that determine your capacity to serve: quality sleep, nutrition choices, and physical movement. These are biological! When you do all three, they amplify performance.
Mortality doesn’t diminish life, it concentrates it. Longitudinal studies confirm adults with high purpose live longer. So, consider experiences rather than possessions and investing in relationships rather than status symbols. Legacy is what you engineer today. Your journey from success to significance takes you from wealth, titles, and recognition to what continues growing after you are gone. Rath writes, “Don't wait to be remembered. Build what can’t be forgotten.” Your most powerful seeds planted will produce a harvest you will never see. That’s the point!
Publisher: Silicon Guild, New York City, NY, 2026